CREATIVE DIRECTOR + VISUAL STORYTELLER + ILLUSTRATOR + DESIGNER

ABOUT ME

I’m a creative visionary who is part futurist, part fine artist and passionate about storytelling through design. I was born and raised in El Paso, then moved across Texas in 2006. I earned my BFA in Visual Communications from the University of Texas at Arlington. Shortly after graduation, I landed my “dream” job and quickly fell in love with illustration and packaging while working with iconic brands like Hasbro, Texas Instruments, and PepsiCo.

Over time, I stepped into creative leadership by streamlining inefficiencies, and creating seamless workflows. I am a natural leader and I specialize in building brands, mentoring design teams, and directing campaigns that connect emotionally and perform effectively.

Skillsets

  • CREATIVE DIRECTION + ART DIRECTION + BRAND STRATEGY + DIGITAL DESIGN + PRINT DESIGN + UX/UI DESIGN + HUMAN-CENTERED DESIGN + DESIGN THINKING + CONCEPT DEVELOPMENT + STORYTELLING + VISUAL COMMUNICATION + CREATIVE STRATEGY + BRAND IDENTITY DEVELOPMENT + TYPOGRAPHY + COLOR THEORY + LAYOUT DESIGN + PHOTOGRAPHY DIRECTION + VIDEO DIRECTION + MOTION GRAPHICS + CONTENT STRATEGY + DIGITAL MARKETING + SOCIAL MEDIA DESIGN + EMAIL MARKETING + SALESFORCE INTEGRATION + DESIGN SYSTEMS + STYLE GUIDES + BRAND GUIDELINES + ICONOGRAPHY + ILLUSTRATION + CREATIVE COPYWRITING + PRESENTATION DESIGN + CAMPAIGN DEVELOPMENT + INTEGRATED MARKETING

  • MENTORSHIP & COACHING +TEAM LEADERSHIP + CROSS-FUNCTIONAL COLLABORATION + PROJECT MANAGEMENT + MENTORSHIP & COACHING + STAKEHOLDER MANAGEMENT + AGILE WORKFLOWS + PROBLEM SOLVING + STRATEGIC THINKING + INNOVATION LEADERSHIP + CREATIVE STORYTELLING + BRAND ELEVATION + MULTI-CHANNEL CAMPAIGNS + COPY & DESIGN ALIGNMENT + EXECUTIVE PRESENTATIONS + PITCH DEVELOPMENT + CREATIVE OPERATIONS + RESOURCE PLANNING + QUALITY CONTROL + DESIGN REVIEW & APPROVAL + BRAND CONSISTENCY + EXPERIENCE DESIGN + CUSTOMER JOURNEY MAPPING + VISUAL STRATEGY + MARKETING COLLATERAL + EVENT BRANDING + FUNDRAISING CAMPAIGNS + CREATIVE INNOVATION + DESIGN LEADERSHIP

  • ACCESSIBILITY + USER EXPERIENCE STRATEGY + WEBSITE DESIGN + UX WRITING + SITECORE CMS + ADOBE CREATIVE SUITE + FIGMA + SKETCH + WEBFLOW + AFTER EFFECTS + PREMIERE PRO + DIGITAL TRANSFORMATION + DESIGN OPS + COLLABORATION WITH DEVELOPERS + DIGITAL CONTENT CREATION + PERFORMANCE ANALYTICS + DATA-INFORMED DESIGN DECISIONS

  • CROSS-FUNCTIONAL COLLABORATION + STAKEHOLDER MANAGEMENT + AGILE WORKFLOWS + SCRUM + AZURE DEV OPS + JIRA + ASANA + CONFLUENCE + MONDAY.COM + TEAM COMMUNICATION + MEETING FACILITATION + CONFLICT RESOLUTION + NEGOTIATION + ACTIVE LISTENING + PROBLEM SOLVING + TIME MANAGEMENT + PRIORITIZATION + RISK MANAGEMENT + RESOURCE ALLOCATION + MILESTONE TRACKING + BUDGET MANAGEMENT + STATUS REPORTING + WORKFLOW OPTIMIZATION + INTERDISCIPLINARY TEAM LEADERSHIP + CLIENT ENGAGEMENT + EXECUTIVE COMMUNICATION