Creative Director + Brand Strategist + Visual Storyteller

ABOUT ME

I’ve always been a creative visionary — equal parts futurist and fine artist — driven by a deep passion for storytelling through design. Raised in El Paso, Texas, my artistic journey began in middle school and quickly evolved into a lifelong pursuit of visual expression. From crafting custom apparel in high school to screen printing entrepreneurial designs in college, I was always drawn to the intersection of creativity, culture, and impact.

I moved to Dallas at 21 and earned my BFA in Visual Communications from the University of Texas at Arlington. Shortly after landing my dream job as an Art Director + Illustrator, I fell in love with print and packaging while working alongside iconic brands like Hasbro, Texas Instruments and PepsiCo.

Over time, I stepped confidently into creative leadership — building brands from the ground up, mentoring design teams and directing strategic campaigns that connect emotionally and perform effectively. Becoming a mother deepened my perspective, sharpening my empathy, adaptability and drive to create work with purpose.

Today, I lead with a blend of artistic intuition and business strategy, crafting design solutions that are not only visually compelling but rooted in clarity, curiosity and vision. Whether evolving an established brand or launching something entirely new, I bring heart, rigor and a future-forward mindset to every project.