CREATIVE DIRECTION + BRAND IDENTITY

PATHWAYS PROFESSIONAL COUNSELING

Pathways Counseling are leaders in mental-health and well-being services, identity was inspired by minimalist design and vintage apothecaries.

Just like emotions and personalities can vary from hot to cold, using a contrasting color palette for this minimalistic design is key to the visual design. Inspired by a modern approach — I created a custom logo font where paths cross.